This book deals with master data. It explains how we can recognize our master data. It stresses the importance of a good data model for data integrity. It shows how we can find areas of bad or suspicious data. It shows how we can proactively enforce better data quality and make an authoritative master data source through a specialized Master Data Management application. It also shows how we can tackle the problems with duplicate master data and the problems with identity mapping from different databases in order to create a unique representation of the master data.
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