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Platform Modernization Alliance




Success Stories: Enterprise Information Management - Increase revenue, enhance customer relationships & avoid operational surprises


Practical strategies and architectural designs that establish a solid EIM foundation to help your transformation to an informationdriven business. Our unique approach links current information to the determinants of long-term value creation, such as customer profitability, client retention, and return on innovation.

A large national retailer was committed to doubling the number of stores in their network from 1,100 to 2,200. The question was, where to put the new locations? And how to double in size while maintaining profitability and operational efficiency?

We incorporated known "rules" of shopper behavior with demographic data to develop a statistical profile of the ideal shopper. Next we simulated shopper "agents" in the system which allowed us to test various scenarios to determine the best candidates for new store locations.




Content Type: Success Stories
Created at 1/20/2014 1:00 AM by MSENTPART2\v-shaas
Last modified at 1/20/2014 1:00 AM by MSENTPART2\v-shaas