Sumitomo Rubber Industries (SRI), Ltd., is a manufacturer that operates 16 companies including Goodyear Dunlop. To increase global competitiveness, SRI decided to migrate 21 mission-critical systems to the Microsoft platform from Oracle database software, the HP UNIX (HP-UX) operating system, HP Itanium servers, and a mainframe. The new solution, which includes 1 terabyte of data, includes Microsoft SQL Server 2008 R2 Enterprise, Windows Server 2008 R2 Enterprise, and x86 NEC servers. With its new infrastructure, SRI will eliminate data silos, virtualize servers, facilitate business intelligence, and speed the implementation of required IT changes. As a result, SRI expects to cut licensing costs by 50 percent and hardware costs by 30 percent. The company also plans to increase innovation and efficiency, accelerate development, and improve its ability to compete globally.