With its attractive stores offering trendy merchandise at affordable prices, Target changed how consumers think about discount shopping. To help Target deliver on its "Expect More. Pay Less." brand promise, Target chooses reliable, scalable, and cost-effective technology. That’s why the company is deploying Windows Server 2008 Datacenter and its Hyper-V virtualization technology to retire 8,650 servers and implement a two-servers-per-store policy. By 2012, Target’s entire store server infrastructure will be running on Hyper-V, which will support a total of 15,000 virtual machines running mission-critical applications. Target also deployed Microsoft System Center data center solutions to manage more than 300,000 endpoints across its retail network. With its Microsoft Virtualization solution, the company will save millions of dollars in hardware, electrical, and maintenance costs.