EMC Symmetrix Storage and Microsoft SQL Server 2008 have been used to create the massively scalable foundation for the Microsoft adCenter Business intelligence (BI) platform. The adCenter platform, which delivered .9 billion in online advertising revenue from Microsoft and partner properties (e.g., Bing, MSN) in 2009, was recently upgraded to accommodate a massive wave of new growth as Yahoo! search and online advertising began moving to the platform in 2010.
This report documents the results of an IT Audit based on an ESG Lab visit with the adCenter BI team in Bellevue, Washington. Interviews with Microsoft and EMC employees were used to assess the extreme scalability of the adCenter BI infrastructure. This report highlights the value of using a building block approach which leverages multiple Microsoft SQL Server 2008 partitions residing on virtually provisioned, wide-striped, EMC Symmetrix VMAX hyper volumes to create a scalable and reliable platform for advanced business intelligence.